jump to navigation

The 90:10 principle of publishing January 12, 2009

Posted by pacejmiller in On Writing.
Tags: , , , , , , , ,

Here is an interesting statistic about the world of publishing I got from the book How to Publish Your Novel: A Complete Guide to Making the Right Publisher Say Yes by Ken Atchity.

It is called the 90:10 principle – ie, 10% of new titles will generate 90% of a publisher’s profits.  Pretty scary.

Apparently, in both large and medium-sized publishing houses, about 10% of each season’s new titles pay for the entire list of new books.  Further, only 20% make a moderate profit, 20% barely break even, and the remaining 50% generate a loss.

For someone like me, who thinks just getting published is the greatest accomplishment there could be, it’s not a very encouraging thing to read.


1. matt ho - January 13, 2009

I’ve heard of the 80/20 principle, this is something new.

pacejmiller - January 15, 2009

yep, it’s based on the 80/20 principle in finance

2. Writing Techniques: Part IV - Common mistakes in writing « About Writing - The Personal Blog of An Aspiring Writer - January 16, 2009

[…] Fantasy, Fantasy Novel, Novel, writer, Writing, writing techniques trackback You may recall an earlier post where I lamented the ridiculously low chance of a new writer getting published, let alone making any […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: